About us
Our Origins
In 2007, Novara London opened its doors as a small boutique in the heart of London. What began as a humble dream – to create timeless, high-quality pieces that made people feel confident and elegant – quickly became a space filled with warmth, community, and passion for craftsmanship.
A Heartfelt Farewell
After years of bringing unique and stylish pieces to our cherished customers, it is with a heavy heart that we announce the closure of Novara London. Family obligations now call for our full attention, as we need to care for our loved ones during this challenging time.
Every item in our store has been selected with love and care, and every smile from our customers has made this journey truly unforgettable. As we close our doors, we want to thank you for being a part of our story and for supporting a small, family-run business. Your loyalty and encouragement mean the world to us, and we hope that the memories created at Novara London will stay with you as fondly as they will with us.
Our Mission
Fashion, to us, has always been about more than just style. It’s about expression, comfort, and confidence — especially in times of change. Our mission is to create pieces that last beyond seasons, helping people feel their best every day, no matter what life brings.
Our Vision
Even as we say goodbye, our vision is to leave a lasting mark and celebrate the community we’ve built. We want every piece to find a new home, where it will continue to bring joy and confidence.
Our Collections
Each collection we create carries a touch of London’s modern spirit and European elegance. Every item is carefully designed for real life — beautiful, functional, and timeless. And now, for a limited time, every piece is part of our Closure Sale – up to 80% off, giving you the chance to own a piece of Novara London’s legacy.
Craftsmanship and Quality
Every stitch, seam, and fabric choice reflects our dedication to craftsmanship. We work closely with skilled artisans and trusted partners to ensure each piece not only looks exceptional but feels it too. True luxury is found in the details that stand the test of time.
Our Promise
Since 2007, we’ve been guided by one promise: to treat every customer like part of the Novara London family. Your trust keeps our story alive. Every order, every kind word, and every returning customer brings warmth to our hearts as we say farewell. Take this opportunity to join our Closure Sale and keep a piece of Novara London with you as a memento of our journey.
With love,
The Novara London Team